Accordingly, we need to adapt our strategy to the constantly changing market from time to time.
Shooting “flying targets”
In 1950s’, America businessmen used the tactics of shooting “fixed targets” to target certain markets in the way of mass production, cost reduction and efficiency enhancement;
In 1960s’, Japan rose. By shooting “moving targets”, i.e. segments, to create new profitable opportunities and dominated the market;
In this information era, competition is throat-cutting. We have no choice but to shoot “flying targets”, that is, we need to adapt to the ever changing market to gain the initiative.